Have you ever just sat staring at your YouTube channel dashboard wondering, “What video should I make next?” Well you're not alone my friend. Coming up with ideas (and actually getting views) can feel like throwing mom's spaghetti against the wall. The good news? You don’t have to guess anymore. With the right YouTube keyword research tools, you can uncover YouTube keywords people are already searching for, create videos around those terms, and give your channel the best chance to grow. Think of it as SEO for YouTube — find the keywords, make the content, get the views. Simple.
So in this article, I’ll walk you through the best YouTube keyword research tools that every YouTube creator should know about. These are practical, easy-to-use tools for YouTube that will help you find different keywords, understand search intent, and give you the best opportunities to grow your channel. Whether you want a completely free option or an more robust keyword analysis tool packed with keyword insights, you’ll discover how to do effective YouTube keyword research without overcomplicating the process.
Let’s start with the easiest and honestly, one of the best YouTube keyword tools — the YouTube search bar itself. Yep, the same search bar you use every day to search for cute cat videos or tutorials is secretly a powerful keyword research tool.
Here’s why: when you start typing into the search bar, YouTube gives you auto-suggestions. Those suggestions aren’t random. They’re based on actual search terms that real people like yourself are typing in right now. In other words, YouTube is giving you a free list of relevant keywords that your target audience cares about.
But that's just scratching the surface. If you really want to step up your research game, Try the ABC method. Basically you just type in a phrase like “how to create content for” and then add “a,” “b,” “c,” and so on. You’ll instantly see long-tail keywords like “how to create content for affiliate marketing” or “how to create content for beginners.” This gives you endless keyword ideas for your next batch of videos.
The beauty of this approach is you don’t need any fancy SEO tools to get started it’s free, fast, and comes straight from YouTube itself. You're welcome.
Next up is the Keyword Tool Dominator, a handy keyword research tool that goes beyond YouTube’s auto-suggest. With this research tool, you can pick YouTube as your source, choose your country and language, and then enter a keyword. The tool spits out a whole list of keywords related to your search, giving you more depth than the YouTube bar alone.
What makes it even better is the extra data it provides. You’ll see things like keyword difficulty, whether a phrase is hot or competitive, and if it’s worth building a video around. This helps you avoid wasting time on topics that sound good but won’t actually rank in YouTube search results.
And the best part? It has a free version that lets you run some limited searches every day. If you like it, you can always upgrade later. But the free tier is enough to start generating some keyword suggestions for your channel.
Another powerhouse for YouTube keyword research is vidIQ. This keyword tool comes with a feature called the Keyword Inspector, which is designed to help creators uncover the right YouTube keywords for their content.
Here’s how it works. You download the free vidIQ browser extension and sign up for a free account. Then when you click on the extension when you're on a Youtube video, you can access the keyword inspector tool. Once you're in the tool you can type in a keyword, and vidIQ shows you the search volume (how many people are looking it up each month), the level of competition, and even an overall keyword score that weighs both factors together. That way, you’re not just guessing which topics might get traction.
vidIQ also goes the extra mile by suggesting related keywords, so if your main idea is too competitive, you can pivot to a similar phrase that still has demand. This makes it easier to optimize your video content with specific keywords that give you a fighting chance to rank.
On top of that, it’s super beginner-friendly. The insights are visual, the recommendations are clear, and you don’t need to be an SEO expert to get value from it.
If you’re serious about YouTube SEO, then TubeBuddy should be on your radar. It’s another free browser extension like VIDIQ that gives you access to a full suite of YouTube keyword research tools and some other amazing youtube related features. But the star of the show is the Keyword Explorer.
Assuming you have installed the browser extension, you just need to click on TubeBuddy icon when you're on a youtube video. Then select the youtube keyword explorer tool. Once you're there you enter a keyword, and TubeBuddy delivers insights like search volume, competition, and an overall score from 0 to 100. That makes it easy to spot the best YouTube keyword opportunities without relying on guesswork.
One of my favorite features is the weighted vs. unweighted scoring. If you connect your YouTube channel, TubeBuddy looks at your past YouTube videos and tells you how likely you are to rank for a term based on your actual performance. It’s like having a coach whisper, “This is the right keyword for you.”
TubeBuddy also provides extra goodies like recommended tags, suggested video titles, and even competitor comparisons. This way you can optimize your YouTube content with confidence, knowing you’re targeting specific keywords that can actually rank.
Last but not least, we’ve got Google Trends, a free keyword research tool that every content creator should have in their back pocket. While it’s not built only for YouTube, it’s a fantastic way to track an seo keyword or search queries. It also helps you see which topics are rising or falling in popularity in the google search engine.
Here’s how it works. You plug in a keyword, and Google shows you the keyword data on a scale of 0 to 100. This tells you if interest is steady, spiking, or fading. You can also filter by YouTube search specifically, which makes it a powerful companion to other SEO tools.
What I love is the Trending Now section. Instead of waiting around for keyword ideas, you can spot what’s hot today and create timely video SEO content around it. For example, if a health topic is trending in the past 24 hours, you could jump on it and make a YouTube video while the search interest is peaking.
The big benefit here is staying ahead of the curve. By combining Google Trends with tools like vidIQ or TubeBuddy, you’ll have both the long-term evergreen opportunities and the short-term trending goldmines to fuel your keyword strategy.
At the end of the day, YouTube is a search engine, and just like with Google, the creators who take YouTube SEO seriously have the upper hand. Whether you start with a free YouTube keyword option like auto-suggest, or go deeper with pro tools like TubeBuddy and vidIQ, the key is to build a repeatable keyword strategy.
Think of it this way. Each SEO keyword you target gives you a chance to show up in YouTube search results when your audience is hunting for answers. If you skip this step, you’re leaving growth to chance. But if you use YouTube with the right keyword search process, you’ll unlock a steady stream of relevant keywords that keep your channel fed with fresh video ideas.
The beauty of these YouTube keyword research tools is that you don’t need to be a pro. Even if you’re brand new, you can see keyword data, uncover related keywords, and improve your optimization efforts without spending hours guessing. The tools literally hand you the roadmap to unlimited views and topic ideas.
So the next time you’re stuck wondering what video to make, open up one of these platforms and let the data guide you. With a solid plan, the best YouTube keyword tools don’t just help you rank — they help you create consistent video content that attracts your target audience and grows your channel the smart way.
With so many tools to help you brainstorm, track search volume keywords, and match your content to what people search, there’s no reason to run out of ideas again. Start simple with the free options, then level up with a tool that helps you refine your strategy. The right mix of free and paid options can take your YouTube SEO optimization and overall SEO strategy to the next level.
Still got questions? Let’s tackle a few of the most common ones about understanding YouTube keyword research below.
They definitely can be. But that's if you want to go beyond the basics. Free options like the YouTube search bar are great to find keywords, but paid tools give you the full picture. Tools like TubeBuddy and vidIQ show you search volume and competition, offer keyword insights, and even suggest how to optimize your video with tags and keywords into your video. If you’re serious about YouTube marketing, these tools can save you time and point you toward the best opportunities to grow. But do what's best for your budget.
Hell to Yeah!. Remember, YouTube is a search engine. People use it every day to look up tutorials, reviews, and other content. If you skip keyword research, you’re basically guessing what your audience wants. By using the right YouTube keyword search tools, you can discover popular search terms, create videos around them, and give your channel the edge. Keywords aren’t just for Google — they’re essential for YouTube SEO too. If you're not using them, you're leaving money on the table.
Honestly this could be its own article. But I'll keep it simple simon for you. At its core, YouTube SEO is basically about matching your video topics with what people are actually searching for. That means using a keyword research tool to identify search volume keywords, placing keywords into your video titles, descriptions, and tags, and making sure your content matches the search intent. When you do this consistently, you build a strong SEO strategy that helps your videos show up in both YouTube search results and Google. That’s how you take your channel to new heights. I'm over simplifying it but that's really how YouTube SEO works, it's very similar to "regular degular" SEO or whatever they're calling it nowadays.
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